Social media verification, also known as blue verification checkmarks, is the process by which social media platforms such as Twitter, Facebook, and Instagram verify the authenticity of accounts belonging to public figures, celebrities, brands, and other high-profile users.

Verification is indicated by a blue checkmark next to the user's name on the platform. The purpose of verification is to provide users with a way to confirm the identity of the person or organization they are interacting with and to reduce the spread of misinformation and impersonation on social media.

To get verified, users typically have to submit an application to the platform and provide evidence of their identity or association with a verified entity. Verification criteria and processes vary across platforms and can be subject to change over time.